The 3x optical zoom of this camera allows you to make large prints without sacrificing detail. Like the rest of the cameras in this line, The T327 also has video capability (640x480 and 320x240 at 30fps). This camera differs from the lower cost Vivicam T030 model in that it has a distinct old-fashioned look. However, this camera lacks the higher cost Vivicam T532's array of lens options (f=6.0-18mm F3.0-5.5 as opposed to just f=7.45mm F3.0). There are color options for the Vivitar Vivicam T327 digital camera.