Additionally, the DSC-W55's variety of colour modes allow for immediate colour manipulation in order to achieve your personal colour preference.
The DSC-W55's Sony Clear RAW Noise Reduction technology suppresses colour noise, allowing for improved high sensitivity shooting (low lighting, fast movement). Its Hole Accumulated Diode technology provides the DSC-W55 with increased sensitivity and reduced noise by allowing more light to pass to each pixel. Meanwhile, the DSC-W55's colour modes provide you with on-the-go colour manipulation with settings such as Natural (a more subdued colour palette) and Rich (greater colour intensity).