Geared for amateur users wanting to upgrade from a smartphone-based camera, the Touch steps up from its previous touchscreen unit, the Slice, via a more extending zoom lens. This translates to better quality still photos. Also included is the capability to capture 720p videos with a one-touch record button, transmit to an HDTV through the HDMI output, and adjust photos with a variety of embedded scene and artistic effects. The Touch also knows how to automatically organize photos by date, keywords, people, etc.