Its LCD screen is a bit smaller than GE's standard 3-inches, and optical zoom is limited to 5x. Its MSRP is quite low at only 90 dollars, making this an updated GE value camera. Release is scheduled for March 2011, and it will be available in red, silver, and black. Sensor resolution is 14.1 megapixels. Its form factor is not as compact as the $110-120 GE camera range.